Unravel is an upcoming physics-based puzzle platform video game developed by Coldwood Interactive and published by Electronic Arts. It was announced on 15 June 2015 at EA’s E3 2015 conference. The game stars Yarny, a small anthropomorphic creature made of yarn.
During the game’s introduction, an old woman is seen looking out her window, before she adjusts a picture of a baby and picking up a ball of yarn. As she proceeds upstairs, a lone ball of yarn rolls out of shot. Yarny, an anthropomorphic creature made of red yarn, and the game’s protagonist, then walks into shot, and is visibly staring around in wonder of his environment.
Although developer Coldwood’s previous works received unfavorable critical reception, Unravel reportedly showed enough promise for EA’s DICE to arrange a publishing deal with EA.Subsequently, Unravel was announced at EA’s E3 2015 conference by the game’s developer and creative director, Martin Sahlin.During the game’s presentation, Sahlin was noted to have “reacted to his on-stage appearance like most of us would: with shaking hands and a warbling voice.” Sahlin’s nervous and excited presentation of Unravel was met with a positive reception from the conference’s audience. Following the announcement, Sahlin became the focus of well-circulated appreciative posts and fan art on social media website such as Twitter and Tumblr.
The game itself, especially its aesthetic, was also well received after its announcement;VG247 claimed Unravel was, “the most visually-impressive game EA showed”.Initial reactions to the game also drew comparisons to Limbo and Sony‘s LittleBigPlanetseries.